From Yours to Ours – Successful Strategies for Community Building
We are a circle of relatives” – If organizations had been allowed to explain themselves with music, then it might in all likelihood be Sister Sledge’s hit. Since in the previous few years, winged ideas along with community advertising, network constructing, network branding and “network” in fashionable had been buzzing via the company corridors, the “we” feeling has undoubtedly grown to be pinnacle precedence inside the advertising departments. The questions of how to turn clients right into a network and how to keep this intrinsic community, but, are frequently no longer so without problems replied. ISPO.Com presents succ
Invite human beings to spend an awesome time with like-minded people and go home with a pleasant feeling of having made new friends. Sounds easy, however, calls for a whole lot of making plans, human resources and, of course, financial commitment. But it can be worth it:
European Outdoor Film Tour
The European Outdoor Film Tour (E.O.F.T.) plays a pioneering position. With an 18-yr record, it is not handiest one of the maximum lengthy-lived movie fairs inside the outdoor community, however, also considered one of the biggest.
While in 2001, the 12 months it changed into based, almost 4000 spectators came to 16 small metropolis cinemas in Germany, these days over three hundred,000 adventure and out of doors enthusiasts flock to the largest occasion locations everywhere in the world; which inside the days of Netflix and Co even Hollywood blockbusters can no longer manipulate without similarly ado.
But what’s at the back of it? And particularly who? It is the manufacturers Mammut and Gore-Tex® that, collectively with the Munich corporation Moving Adventures, had the concept 18 years in the past to expand a neighborhood marketing device for their dealers. The cinema tickets were available completely at the “sports save of agree with,” which, in addition to the tickets, also sold a jacket at pleasant and, especially, a sworn attitude to lifestyles. “Community constructing become now not within the foreground at the time, especially because the spectators have been very exclusive in their carrying pastimes and the hardcore mountain bikers and climbers had little to do with each other within the starting. Over the years, the diverse center groups have grown into a big community and the E.O.F.T. Has turned out to be a networking event,” says Stefan Maurer, Managing Partner Moving Adventures.