What happens when you integrate an automobile enthusiast, a race car driver, and a serial entrepreneur with the Roaring Fork Valley? An incredible business concept. That new brilliant orange building at Willits Bend is the latest idea of the charismatic Diego Cardano, who inaugurated the construction and Toy Cellar company as a high-priced vehicle vault-spa, at the side of 8 elegant studio lofts, on July 6.
The entrepreneur
Cardano is difficult to miss when he glides into the parking lot at Willits Bend in his sweet purple Porsche with an obvious European aptitude. He’s friendly, enthusiastic, determined, and driven — he’s a serial entrepreneur. Canada, a youthful 40-some thing, was given his begin promoting shoes in Mexico at 16 when he was hired for his first task. It didn’t take him long to move up and on — establishing his shoe save and building a shoe distribution empire carrying main global manufacturers like Tommy Hilfiger, Keds, Sperry, Saucony, Aerosole, and more. He eventually seized the opportunity to promote his enterprise elements to Tommy Hilfiger and Steve Madden, which generated the coins that released his subsequent forays into real estate development, restaurants, Porsche vehicle dealerships, and creating a fund centered on shopping for investment-grade extraordinary automobiles.
“Shoes have been a way to a cease. I was fortunate to have been able to sell my commercial enterprise, which funded my investments in real estate and automobiles in the U.S., Mexico, and Spain. My passion has always been real property and automobiles,” he said. Their passion was evidenced through his feats on the race song. He took the first location on the 2018 Carrera PanAmerican in his 1969 Porsche Carrera that he had painstakingly restored. In 2009, a friend lured him to the Roaring Fork Valley, where he settled with his wife and three children in Snowmass. He turned into seeking a change of tempo and an area to keep his cars and the gathering of automobiles he was dealing with via the car investment fund he had created. Cardano sensed a demand for luxurious and vintage car care within the valley. At the same time, he found the exclusive yellow and blue, saw-enamel roofed homes designed using nearby architect Glenn Rappaport that outline Willits Bend.
“For years, humans have asked me how I hold my cars in prime circumstance …. I saw Willits Bend’s opportunity to build something honestly exclusive that would combine my enjoyment and love for automobiles. I teamed up with John Freeman and Ryan Walker, who share my passion for brilliant cars. I conceived a vehicle-targeted business version that internationally gives the highest nice garage and automobile care alternatives. The Toy Cellar is a wonderful vehicle club that changed into created with the aid of vehicle enthusiasts for automobile enthusiasts,” Cardano said.
The luxurious and antique spa
The Toy Cellar caters to discerning motor fanatics who need their cars pampered and cared for using fellow lovers. The floor of the belongings welcomes automobile aficionados to a swanky showroom complete with luxurious automobiles displayed on present-day turntables, remarkable car art, and an espresso lounge serving espresso from a repurposed Porsche engine. The basement, aka Toy Cellar car vault, will host 24 smooth “VIP guests” in a climate-managed environment, defensive in opposition to the ravages of extreme weather. These automobiles, EVs, too, can enjoy the full spa bundle or pick from an l. A. Carte menu with detailing, polishes, fluid inspection, tire inflation, and extra. If the car needs a little outdoor time and sparkling air, the spa offers a variety of tours — circuits that you can still pick out from, year-spherical. Whether one is a guest at the Toy Cellar or not, you can still benefit from the professional detailing spa on the website online. For more facts, take a look at www.Toycellar.Net
The anchor
Willits Bend was designed as an active stay/paintings district (25 percent live, seventy-five percent paintings) to collectively convey artisans, entrepreneurs, and citizens in a properly-conceived and distinctively designed neighborhood. A middle component of Candano’s venture is the eighth studio residences on the top ground of the building, a good way to contribute to addressing the valley’s housing scarcity. Cardano will hire the 700-rectangular-foot, bi-level lofts supplied and unfurnished for $2,500 a month. Each unit comes with an extra hundred toes of weather-controlled storage. The superb European-designed interiors are compact, functional, and green, with the kitchen, bathtub, and bedroom on the main floor and a residing area in the loft.
Ryan Walker, the Toy Cellar’s supervisor/companion, will occupy one of the devices. “Today’s teenagers are worried about function and form,” hive Candano’s cognizance of building outstanding purposeful areas. “The lofts are the anchor of this mission,” brought Cardano, whose imaginative and prescient is to provide a stay, work, and play surroundings at Willits Bend. “Building tasteful residences that fill a screaming need with a world-class automobile care facility is a dream come proper, but it hasn’t precisely been a Sunday force in the countryside,” said Canada. As a race vehicle driving force, he is aware that winning takes tenacity, courage, and metallic nerves, and that’s precisely what turned into required to move via the fog of regulations and allows imposed through a couple of unique districts that he had to paint with.
“I recognize all the assist that the county and others have provided,” he stated, “but with the dearth of housing and choice for properly-paying jobs, streamlining the allowing tactics, making certification greater efficient, and bringing expenses in line with national norms could appeal to the investment in housing and social goods that the valley says it desires.” “Business is in element about being in the right vicinity, on the proper time, but most importantly it approximately realizes you have got a possibility and acting on it efficaciously … with the proper work ethic,” concluded Cardano. “Business is about finding the proper companions, and that is what I determined in the Roaring Fork Valley.”
