Luxury Cars

Mercedes-Benz ‘carefully positive’ about India income

2 Mins read

German luxury vehicle-maker plans to release ten fashions this yr Mercedes-Benz India remains “cautiously constructive” about income increase right here in 2019, particularly this being an election 12 months.


According to Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, the January to June period “aren’t the strongest months” in sales phrases. On the other hand, the second one 1/2 should cause “some boom.” “Historically, election years have given us boom. But that has befallen after the elections,” he instructed BusinessLine. Mercedes-Benz bills for almost 40 in line with a cent of the luxurious automobile sales in India.

Election yr

The German luxurious vehicle maker had bought 15,538 automobiles in India in 2018, with boom being in various ones. Four percent on a year-on-year foundation. It had launched 12 models last yr and is making plans to launch ten these 12 months. “We are carefully positive that we can pinnacle that (2018 income). But, we don’t realize proper now. At the moment, we are in the pre-election mode, and traditionally those aren’t the strongest months. The 2d half is expected to look pretty some growth happening,” Schwenk stated. A traditional election 12 months phenomenon is delayed purchase using customers. In this manner, a consumer should, despite identifying to buy a vehicle, delay it by way of a few months. So an income that otherwise would have occurred in the first 1/2 of 2019 is delayed. “Before elections, humans are hesitant to buy. They have already make a choice (to shop for). But, they might not purchase. We have seen that inside the beyond and spot a similar trend now,” Schwenk mentioned, including that this form of the phenomenon is an “industry detail.”

Taxes, a roadblock

For Mercedes-Benz, the duty systems, however, continue to be a difficulty. The modern tax systems make luxurious automobiles (inclusive of Mercedes-Benz’s services) “more expensive.” The present GST regime and different (taxes) are “also no longer conducive” to the luxury marketplace’s fast improvement. “Ability is simply a criterion, even inside the luxurious section. Profitability, for the sellers and us, isn’t large. It approaches some hurdles to come round that detail of duty systems, import of parts and motors,” he said. The GST costs (consisting of cess), Schwenk stated, could be as great as forty eight-50 in keeping with cent, which makes “every automobile costly.” Then there’s the road tax. In case the motors are imported, the responsibility varies among 60 according to the cent and a hundred consistent with a cent. “Our profitability (in India) isn’t as excessive as different markets,” he stated, adding that Indian operations are worthwhile.


According to him, the mid-to-long time perspectives in India are “pretty exquisite.” Beyond on the spot yr, the boom is foreseen for at the least any other years. Various regions might be “nonetheless no longer developed,” and as a result, “an increasing number of human beings will have the aspiration to power a top rate car.” No wonder then that Mercedes-Benz India will also take a look at tapping the Class-2 and Class-3 cities right here. Currently, nine of the 25 models that Mercedes-Benz has been made from its Chakan facility in Pune. However, there may be no on-the-spot plan to boom the localization content material. “We need a reasonable volume for localizing the product. And we do an everlasting evaluation on each model on whether or not it’s miles possible. In the give up, it’s miles a balance between the fee of import and localization.,” he talked about.

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